Established in 1975, the brand has stayed true to its commitment to excellence for 50 years, becoming a globally renowned fishing tackle brand.
The DONGMI China factory, Foshan Shangyi Dongmei Fishing Tackle Co., Ltd., was founded in Foshan.
Awarded "China's Top 100 Fishing Tackle Brands."
Partnering with Hanfeng Outdoor, we engage deeply with 5 million fishing enthusiasts online to strengthen the brand's global influence.
OUR COMPANY
Whether you’re chasing bass in dawn mist or battling marlin offshore, our gear is your silent partner — designed to outperform, outlast, and outsmart the waters
"Since 1975, [SAVIC] was born from a simple truth: the right gear shouldn’t stand between you and the trophy fish. As lifelong anglers, we’ve battled snapped lines, rusted reels, and rods that failed when it mattered most. That’s why we set out to redefine fishing gear — no gimmicks, just relentless engineering and real-water testing. Every product we craft is a promise: to turn your patience into payoff."
"Our obsession? Lightweight strength that lasts. From carbon fiber rods with military-grade sensitivity to reels engineered for 100,000+ casts, we merge aerospace materials with angler wisdom. Whether you’re chasing bass in dawn mist or battling marlin offshore, our gear is your silent partner — designed to outperform, outlast, and outsmart the waters."
"But we’re more than a tackle brand. We’re a tribe of 250,000+ anglers across 30 countries who share one rule: respect the fight. That’s why 1% of every sale protects wild fisheries, and why our Pro Team answers your calls directly. Got a technique to master or a monster fish story? You’re home here."
EN
